Every customer is different
Different generations, different preferences
Success in e-commerce starts with understanding your customer. Generations like Gen Z, Millennials, and Baby Boomers differ in how they search, shop, and build trust with brands. This research reveals those generational differences and their impact on your e-commerce strategy. By tailoring your approach accordingly, you’ll increase the likelihood of repeat purchases.
Topics you’ll find in the Trend Report
Social commerce
Discover which platforms are on the rise, how to convert online shoppers, and what social commerce will look like in the next five years.
Insights into online shopping behavior
Where and how do people shop online? How often, and what holds them back? Learn which countries are driving e-commerce and gain the insights you need to expand into new markets.
The e-commerce landscape
Find out how shoppers browse, buy, and subscribe online—and what stops them from checking out. From payment preferences to dealbreakers in the cart, this section gives you a full view of today’s digital shopping experience.